Marketing of General Electrics Essay Example | Topics and Well Written Essays - 2000 words

Marketing of General Electrics - Essay ExampleThe focus in this paper is on merchandising as a wider sphere that encompasses all of the most crucial aspects like increasing the visibility of the products and therefore increasing the sales to a great extent. thither is no hard and fast rule available when it comes to marketing and one needs to be aware that a thorough watch of the market and the events environ that is what is needed in order to gain maximum benefit out of it. In the credit line arena, a good marketing is definitely a essential and without marketing even the finest of products and run will not be able to get the results and attention on the whole. A competitive advantage is something every business will look forward to and it is through marketing can a business attain the essential reach. Decisions make is an central aspect of marketing and is a determining factor of a business to a great extent. It is a process through which the consumer opts to go for a partic ular product or services which they have got used to with time. The concept of stopping point making is very crucial and is a winning point for any product in the competitive world. If a deeper look into decision making is taken it is a kind of psychological feeling or attachment that one gets towards a particular products or fault overall. It is a common thing in the marketing sphere for people to get attached to particular brands or products rather than other factors. If they are convert of the fact that a particular brand will evermore provide quality product or service then consumers will go for it disregarding of all other available options. Brand perception is an aspect that rules the world of marketing (McLucas, A 2003). In this paper, let us see the strategies followed in decision making by reputed brands on their products. General Electrics is one of the most famous companies of all time that is famous all over the world. It is a corporate monstrosity that has establi shed it to be the best brand and it has capitalized well on the brand aspect. It is a company that is operating all over the world and has got a big resource source as well. The company is known for its best services and initiatives which are set to turn around the entire line of sales in its favor. A more comprehensive study regarding the company, its initiatives and services that keeps things working the right way is discussed in the paper (Salaman, G 2001). If we take GE into consideration, it can be understood that the company gives more importance to that of human resources aspect. For the purpose of a stable business, it is important to have some good and reliable resource base with them. A good HR program is the backbone of the proper channel and organize of work, thus it is the absolute necessity to show importance in this are. GE seems to have understood about this fact and is known to provide with all the effort it can in order to keep the human resource aspect intact. T here is several HR initiative programs carried out by the company in order to make it beneficial for the company as well as the employee. There are several ways through which the company aims at streamlining and molding its resource in order to get the best out of it on the whole (Gelder, S 2005). The best strategy that is used by GE is that it trains as well as cares on its HR sphere. It becomes very much important for one to keep the internal space in a steady way to get a positive wave from outside and GE scarce does that. The idea is to drive its brand as a group to get better result for the brand. GE aligns human resource with that of administrative function as it has its business spread across all over the world. The decision making prowess of the company is well known in the business field and it has always manage to take ultimate control of its resources. The human resource aspect is integrated into the management system of the company. The companys top management makes it a yearly affair to formulate a set of HR rules for the year along with that of the goals and objectives. It shows a great deal of interest in decision making