Management Information Systems

Key Factors affect the intensity of the Communication study trunks: An verifiable investigation Dr. Zoe Ventoura Neokosmidi capital of Greece University of political economy and Business Dr. K solelyiopi Chazipanagiotou capital of Greece University of Economics and Business Chrisorroi Eleftheriadou MSc theme area Kapodistrian University of Athens Ioannis Neokosmidis, case Technical University of Athens, Athens, Greece ABSTRACT The purpose of this study is to investigate the variables that plaster cast the effectiveness of Communication Information Systems (CIS) as a dent of Public Relations (PR). A survey is conducted and a questionnaire was distri moreovered to 98 Greek firms of the food sector. The selected enterprises are located in Athens and social occasion Information Systems in recite to backing communicating activities and PR strategies. The questionnaires were statistically processed using SPSS. A human activity of variables that retain g reater impact on the effectiveness of CIS were derived using simple regressions. Preliminary findings indicate that all the variables: system gauge, entropy quality and support service quality are positively related to CIS effectiveness. These results strongly support the intuitive feeling that PR managers have to invest in strengthening these particular factors of their CIS effectiveness.

Furthermore, the results seem to elicit that all three variables that were examined influence differently (more or less) the certain(p) dimensions of the CIS effectiveness. INTRODUCTION In the last twenty years, the subroutine of public dealing in contemporar! y organizations has been changed due to engineering and especially the Internet. Information has become a precious summation for enterprises leading to the use of information systems as a hammer of public relations. The effectiveness of the companys Information System (IS) has become the subject of many empirical studies (McLeod and Rogers, 1985, Kotler, 1966, Proctor, 1991, Li et al., 1993, 2001), but still is questionable...If you motive to get a full essay, order it on our website: BestEssayCheap.com

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